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Privacy Policy



Last update: 2021-12-08


The protection of your privacy and personal information is important to the McLaren Circus. In this Privacy Policy ("Privacy Policy"), you will find information regarding how we collect, use and otherwise process your personal information.

This Privacy Policy applies to the website as well as all related McLaren Circus websites, mobile applications and services that link to this Privacy Policy (collectively, the “Website”) unless we have posted a specific privacy policy to a particular website or service. In that case, that specific privacy policy will apply.

Moreover, when you use the Website, you also have responsibilities which are outlined in the Terms and Conditions section of the Website. We recommend that you consult these Terms and Conditions prior to using the Website in order to inform yourself of your obligations.

This Privacy Policy covers all personal information that we collect, use and otherwise process when you interact with the Website or with us. All personal information will be processed in accordance with this Privacy Policy and with applicable laws, which can vary depending on your country of residence. If you do not agree with any provisions or changes to this Privacy Policy, please do not use the Website.

We reserve the right to modify this Privacy Policy to adapt it to any technological or legal change, to adjust it to reflect changes made to the Website or for any other purpose. All updates to our Privacy Policy will be posted on this page or otherwise mentioned to you if required by applicable laws.


How we collect information

We collect personal information under the circumstances listed below. In certain circumstances or for certain purposes, providing your personal information is voluntary (for example, when you sign up to our newsletter) and we will collect your prior consent before proceeding to processing your personal data. However, in other circumstances, providing your personal information is mandatory and we may not be able to provide you with the services or products requested if you choose not to provide such information. For example, if you purchase a ticket online, some personal information is needed to be able to send you the ticket.

We collect your personal information in the following circumstances:

  • When you sign up to our newsletter;

  • When you buy a ticket or other products;

  • When you interact with the digital content on the Website;

  • When you participate in a contest and/or a survey;

  • When you send us an inquiry or otherwise communicate with us;

  • When you apply for a job;

  • When you provide us with your personal information while onsite at an event, such as when you log in to the Wi-Fi network;

  • When you post comments or other User Content on the Website;

  • When you choose to give us permission to access your information from third party websites (for example, by linking to social media networks like Facebook).

Some of your personal information may be provided by our affiliated companies and/or commercial partners, including companies that sell our tickets for shows worldwide.

What information is collected

Under the circumstances listed in the "How We Collect Information" section of this Privacy Policy, the following information may be collected:

We collect and process the following categories of personal information:

  • Contact information, such as your given name, surname, postal address, telephone number, e-mail address;

  • Login information, such as the ID and password you use to connect to your account on our Website;

  • Interests and preferences information;

  • Possible face-recognition templates from uploaded images, videos, cameras

  • Your profile picture, username and other information related to your Instagram, Facebook or Twitter account when you post, submit, or otherwise make User Content available to us.

  • Any other information that you provide directly and voluntarily, including any message you send to us by e-mail and/or by contacting our customer service.

Information Collected Automatically (‘usage information’)

We, as well as third-party advertisers, service providers and content providers, may use a variety of cookies and similar tracking technologies (“Cookies”) that automatically collect certain Website usage information whenever you visit or interact with us ("usage information”). Usage information may include without limitation your information about your browser, operating system, all of the areas within our sites and e-mails that you visit, including content that you browse, and the time of day, among other information. Usage information may also include your IP address or other unique identifier ("device identifier") for the particular device you use to access the Website. A device identifier is a number that is automatically assigned to your computer, mobile phone, or other device used to access the Website and our servers identify your device by its device identifier. Subject to applicable laws, some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the device used to access our Website.

Cookies can be used by us and by third parties for analytics purposes and to send you interest-based advertisements. Please read our Cookie Policy to learn more about the type of technology used, the type of information collected, why it is collected, how it is used and how you can manage your preferences regarding the use of such technologies.


Information about someone else

If you submit information on behalf of another individual (for example a friend, a family member, a member of a tour group you are organizing), you must ensure that you have his/her consent to share his/her personal information with us and you confirm that you have this consent.

User Content Submission Information

You may submit, upload, post, or otherwise make available to McLaren Circus to or through this Website, profiles, messages, text, files, images, photos, videos, music, sounds, or other content, materials or information (collectively, “User Content”). By submitting, uploading, or otherwise making the User Content available to McLaren Circus through this Website, you understand that your User Content along with your personal information associated with your Instagram, Facebook or Twitter account will no longer be private nor confidential, and may be viewed by other users of this Website. You understand and acknowledge that McLaren Circus is not responsible for the use by any third party of the User Content you have submitted.


How we use information

We collect and process personal information to:

  • Manage the account creation process on the Website and, more generally, manage your personal account;

  • Deliver the services you have requested and/or the tickets or other products you have purchased through the Website;

  • Design, maintain, analyze, manage, improve, market and provide products and services via the Website;

  • Help us perform transactions and verify your identity with the transaction you have requested;

  • Respond to your inquiries;

  • Perform quality assurance, sales, marketing and other business analysis;

  • Organize contests and other promotional activities;

  • Contact you in connection with shows for which you have purchased tickets (including notifying you of postponed or cancelled shows);

  • Communicate with you about changes to our policies;

  • Send you a customer satisfaction survey after you have attended one of our shows, where permitted under applicable laws or with your consent (if required);

  • Understand your needs and interests and provide you with optimal services and personalized advertisements, services and products by performing profiling, where permitted under applicable laws or with your consent (if required);

  • Improve the Website performance, respond to your requests regarding the Website, remember your Website preferences/settings;

  • Send you specific information, promotional and marketing communications about the McLaren Circus or third-party products and services (for example, offers, discounts, ticket presale notices, newsletters and birthday communications), where permitted under applicable laws or with your consent (if required); and

  • Analyze and process your application for a possible job opportunity


Direct marketing and profiling

When we send or display personalized communications or content, we may use some techniques that qualify as “profiling” (i.e. any form of automated processing of personal information consisting of using the aforesaid information to evaluate certain personal aspects relating to a natural person, for example to analyse or predict aspects concerning that person’s personal preferences, economic situation, interests, behavior, location or movements).

More particularly, we may collect personal information about you in the different scenarios mentioned above, centralize this information and analyse it to evaluate and predict your personal preferences and/or interests. Based on our analysis, we then send or display communications and/or content tailored to your specific interests/needs.

You may have the right to object at any time to the use of your personal information for “profiling”. Please see the “Your rights regarding your personal information” section below.


Personal information collected by third parties

Our Website contains advertising and content provided by third parties who may associate themselves with us and other members of the McLaren Circus. Our Website also includes hyperlinks to such third parties' websites. These third parties have privacy policies that may be different from this Privacy Policy. The information collected and stored by third parties, whether through our Website or a third party’s website, remains subject to their own policies and practices, including what information they share with us, your choices on their services and devices, and whether they store information in South Africa or elsewhere. We are not responsible for the manner in which your information may be collected, used, disclosed and otherwise processed by said third parties, and encourage you to familiarize yourself with and consult their privacy policies and terms of use. To the extent we combine information we receive from third parties with personal information we collect directly from you on the Website, we will treat the combined information as personal information under this Privacy Policy.


Sharing of your personal information

For the purposes outlined in the Privacy Policy, we may share your information with other companies in the McLaren Circus as well as with the different third parties listed hereafter, which may be located all around the world:

  • Service providers: Your personal information may be shared with third parties acting on our behalf or for us, such as ticket distributors, payment processors, data processors, hosting service providers, technical systems consultants and marketing agencies;

  • Promotional partners: We may share your personal information with third parties who may associate themselves with us for the presentation of our shows or for any other activity, such as contests, games, sweepstakes or other promotions;

  • Other parties with your consent: If you have expressly provided your consent to receive information from other third parties that are not included in this list, we will share the personal information that you have provided with such third parties. Your personal information may then be used by such third parties in order to provide you with offers, products, promotions and services related to their respective activities or for any other purpose you have consented to;

  • Business transaction: We reserve the right to transfer your personal information without seeking your express permission in the event of a business transaction such as a bankruptcy, merger, acquisition, reorganization or sale of assets. In doing so, we will use commercially reasonable efforts to ensure that your personal information continues to be used in a manner that is consistent with this Privacy Policy;

  • Legal or administrative bodies: We may share your personal information with third parties (including legal or administrative bodies, governmental authorities, jurisdictions) if we believe that disclosure is reasonably necessary to enforce this Privacy Policy, to detect or prevent fraud, security or technical issues or to comply with any applicable law, regulation, legal process or governmental request.


Please note that once we share your personal information with an individual member of the McLaren Circus or with a third party, it may become subject to such individual member’s or third party’s privacy practices unless it is specifically provided for that the present Privacy Policy applies. Furthermore, please note your personal information is also accessible by the authorized employees, representatives and agents of the McLaren Circus and the above-listed third parties, as necessary for the purposes described in this Privacy Policy. Please note that we make commercially reasonable efforts to have your personal information used by such individual members and third parties in a manner that is consistent with this Privacy Policy.


Personal information security

We have adopted reasonable security procedures to help protect against loss or theft, unauthorized access, disclosure, copying, use, or modification to the personal information you provide to us. While we strive to protect your personal information, we cannot guarantee or warrant the security of any personal information you disclose or transmit on the Website and cannot be responsible for the loss, theft, unauthorized access, disclosure, copying, use, or modification of your personal information, unless such acts are the result of our gross negligence or willful misconduct, unless otherwise provided by law.


Retention period

We will retain your personal information only as long as is necessary for the fulfillment of the purposes outlined in this Privacy Policy or for a longer period if required or permitted under applicable laws.

We may retain your personal information for an additional period in archive databases, including for the duration of applicable statutes of limitation in order to be able to exercise our rights and/or defend ourselves in case of legal claims. Please note that if you merely unsubscribe from marketing communications such as the newsletter, we may nonetheless continue to use your personal information for marketing and business analytics purposes.


Your rights regarding your personal information

As permitted under applicable laws, you may exercise the following rights with regards to the personal information we hold about you:

  • Right to access your personal information: You have the right to access and obtain a copy of the personal information we hold about you (subject to certain restrictions). In particular, you have the right to request your personal information in an electronic format and to request that such file be transmitted to any person or body authorized to collect such information;

  • Right to rectify your personal information: You have the right to have your personal information rectified if it is incorrect or outdated and/or completed if it is incomplete. 

  • Right to have your personal information deleted: In some cases, you have the right to have your personal information erased or deleted. This is not an absolute right, as we may have legal or legitimate grounds for retaining your personal information;

  • Right to object to the processing of your personal information: Where the processing of your personal information is based on a legitimate interest, you have the right to object to its processing;

  • Right to restrict the processing of your personal information: The processing of your personal information can be restricted, in which case we will store it accordingly, but will not use it or process it further. This right applies in the limited circumstances set forth in the General Data Protection Regulation;

  • Right to the portability of your personal information: You have the right to receive a copy of your personal information in a structured, commonly used and machine-readable format and/or to request its transfer from our database to another service provider. This right is limited to personal information that you have provided, where processing is based on a contract or your consent, and where the processing is carried out by automated means; and

  • Right to withdraw consent at any time for data processing based on consent: The withdrawal of consent shall not affect the lawfulness of processing based on consent prior to its withdrawal.

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